2023-03-21 10:02
New books available in the Library and Information Centre
Principles of Marketing
Philip Kotler; Gary Armstrong
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
The Future of Money: How the Digital Revolution is Transforming Currencies and Finance
Eswar S. Prasad
A cutting-edge look at how accelerating financial change, from the end of cash to the rise of cryptocurrencies, will transform economies for better and worse.
We think we’ve seen financial innovation. We bank from laptops and buy coffee with the wave of a phone. But these are minor miracles compared with the dizzying experiments now underway around the globe, as businesses and governments alike embrace the possibilities of new financial technologies. As Eswar S. Prasad explains, the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live.
Above all, Prasad foresees the end of physical cash. The driving force won’t be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve unpredictably as global corporations like Facebook and Amazon join the game. The changes will be accompanied by snowballing innovations that are reshaping finance and have already begun to revolutionize how we invest, trade, insure, and manage risk.
Prasad shows how these and other changes will redefine the very concept of money, unbundling its traditional functions as a unit of account, medium of exchange, and store of value. The promise lies in greater efficiency and flexibility, increased sensitivity to the needs of diverse consumers, and improved market access for the unbanked. The risk is instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.
Living in Networks: The Dynamics of Social Relations
Claire Bidart; Alain Degenne; Michel Grossetti
How do personal networks emerge from social contexts? How do these evolve during the course of a lifetime? How are relationships established, maintained, connected, disrupted? How does the structure of a network evolve as people face transitions and events? Based on a classic text originally published in France and that has become the standard on the empirical study of social networks there, for the first time, a network analysis perspective is extended from contexts and social circles to relationships and life events through empirical studies. Following in the tradition of personal network studies, this contribution to the field of structural analysis in Sociology offers both a synthesis of knowledge and original results from two immense surveys carried out in France. This volume proposes an original theory grounded in relational dynamics, offering novel perspectives on individual social relations over the course of a lifetime through the context of personal networks, access to social resources, and inequalities.